New designer, 26 year old Emma Bell talks to gownabouttown on her flourishing career and A/W 09 collection "I'm saving the dogs..."
Her latest collection is inspired by a trip to South East Asia. "Emma’s AW09 collection sees a plethora of inspirations deriving from the Medieval realms of Camelot, the romantic tragedy of Ophelia, the utilitarian value of Chinese communist military wear, and the brutal realisation of cruelty to dogs in East Asian cultures.
Block printing and bold knitwear pattern formation influenced by traditional batik techniques as well as woollen embroidery embellishment, hand painted fabrics of illustrated, urinating canines, freehand quilting and pixelated intarsia can be seen in the collection. Using a colour palette of bright neon pastels and her signature metallic’s. Constructions of Perspex shapes, printed jerseys and quilted PVC’s."
Where did you study?
University of Westminster
From what age were you interested in fashion?
I would spend hours as a child dressing up, making my own jewellery, customising clothes....and it all developed from there! This affirmed that fashion was an industry that I wanted to get involved in so went on to studying design before eventually setting up my own brand!
What inspires you?
Everyday life...I collect EVERYTHING....weird bus tickets...postcards....newspaper clippings.....and collate them into journals and sketchbooks.....
Designers that I admire are: Marc Jacobs, Luella, Giles, Heatherette, Viktor and Rolf....
What are your aspirations?
I like to get involved in as many different aspects of the industry as possible as its great to work with other brands and work on projects which challenge your own design aesthetic...I have worked with footwear brand Irregular Choice, GM/VAUXHALL Motors and Jodie Harsh amongst others....I would definitely like to become more involved with Creative Direction as well as further affirm my own brand identity. To have a selection of well respected stockists internationally would be incredible too!
How would you like to leave your stamp on fashion?
I would like to maintain that fashion doesn’t always have to be about following trends...I like the idea that there can be seasonal development without sticking to the rules and that humour can always be injected into fashion!
Where do you see yourself in 10 years time?
Hopefully still doing what I'm doing as well as broadening my horizons with collaborative projects!
What is your uniform and distinguishing feature?
My northern accent, dollar sign necklace and ever changing hair colour?!
What is your favourite word or over used phrase?
Oohh I have too many favourite words...they include: GOURMET, TREAT AND YES PLEASSSSE!
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